Case Study – Bank Scratch Off Card & Promotion (1 of 3)
3 Part Series (1 of 3)
Scratch and win cards are an absolute must for banks and credit unions. They are interactive and exciting for not only customers but for employees as well.
There are many ways for a Financial Institution to effectively use Scratch off Cards
• Increase customers
• Customer accounts
• Increase customer interaction
• Employee incentives
• Brand awareness
Case Study 1- Customer Acquisition
Banks are constantly competing for customers, especially smaller community banks. There are so many banking options available that you have to do something to get the customer’s attention. A community bank needed to not only raise awareness, but convince people to visit their locations.
They decided on a Scratch and Win promotion to raise awareness and drive traffic to their locations. They passed out Scratch and Win game cards to local businesses and individual customers for a chance to win prizes at their “Customer Appreciation Day”. Customers who didn’t win could give the bank their contact information for an opportunity to win in a second chance drawing. The prizes for the customers, $50 cash prizes and second chance drawing for prizes not redeemed.
Yes – it IS that simple to drive NEW customers to your bank.
The results of this simple campaign were amazing. The bank saw well over 1,000 new people in their branches in a single day and opened several new accounts! They even increased their calling list with the second chance drawing. “Everybody loved them, and it was great to see how excited and involved our employees were!” – VP Marketing.
Contact us and we will gladly help with your "Customer Appreciate Day".