Branding Part 1
Is your company facing an identity crisis? Most business owners don’t know how to brand their company. We’re here to help.
Here’s the a couple questions you need to know the answer to in order to effectively brand your company:
- What do you do?
- Who are you?
Break it down and write as many bullet points as you can.
I love it when I am meeting new people and I introduce myself and company and they say oh I’ve heard of Allegro Business Products. What do you do – I help my clients gain and retain customers. Powerful huh?
Now that you have a list of who you are and what you do, you are ready to Brand Your Business. These are our goals to building your brand.
- Be Smart
- Be Strategic
- Tell a Story
- Make sure your Brand is in alignment with what your customers want
How are you going to make a client think of your business when they need to make a purchase?
- Identify – tell a story
- Differentiate – be strategic
- Build Value – be smart
So what is a Brand? It has purpose, it’s always changing, never wavering (or character) and helps buyers make quick decisions.
Think of a successful company that has a great brand a great purpose and helps their patrons make quick decisions………
Branding is POWERFUL!!
Part 1 of 4