Branding Part 2
Branding Part 2
So you’ve done the work of figuring out who you are and what you do from Branding Part 1.
Hint – Who you are and What you do i.e. your brand environment (ALL elements need to support brand promise): logo, facilities, leadership, administration, staff, websites, printed media, slogans, etc.
Now we want to deal with the How
How do you want to be seen by your clients? Make sure you write this down.
Now that you know the How, pick 3 strategy’s that you are going to use get your company to be seen by your clients the way you want.
- Promotional Products
- Printed Media
- Product Packaging
- Social Media
The next step is how are you going to motivate your clients to purchase?
- Quality Product
- Is it cost (notice this is last on the list)
It could be all of these – this is the psychology of getting your client to purchase from you. You need to know what your clients want. Remember the company example I gave you in part 1? That company is a master at branding they know what their clients/patrons want – they keep coming back time and time again.
Make your message simple and have character when you are dealing with branding and products.
Here’s an example case study: You want to start an employee health initiative at your business. So you create a program where employees can earn gifts by working out x times a week, or losing x amount of weight. Your creating a simple message – We value our employees which also shows your character then your going to help motivate them to be healthy.
There are many ways to brand your business. We are here to help you brand your business. So give us a call or shoot us an email and we will help you develop your brand, gain and retain clients and have happy long-term employees.