One Product Multiple Case Studies
With Spring and Summer now upon us it’s time to break out the sunglasses. Of course I’ll show my age but I immediately thought of this song as I started to working on this:
Sunglasses are so versatile when it comes to marketing your business no matter your business. Below are some different case studies that involve sunglasses and how you can use them to promote your business. Give Allegro a call or email for your personalized solution for marketing your business.
Industry: Liquor/Food and Beverage
Use: The End User wanted to give something away at this year’s Spring Break in Jamaica for an MTV event that would capture the attention of not only the Spring Breakers but get air time on MTV as well. One of the hottest items in our line right now are Sunglasses….not only are they stylish, but they are UV protected and are a necessary item to use at the beach.
How was it distributed: As Spring Breakers made their way on to one of MTV’s beach stages, they were asked to try a very small glass of this mixed drink. Once they tried the drink they were given the sunglasses.
Result or ROI: The sunglasses were a huge hit with the recipients, creating awareness for the liquor brand. They were in such high demand that they ran out of 3,000 units in less then 30 minutes and were spotted around town the entire week. Everyone in the MTV crowd was wearing the glasses, hence giving the liquor brand publicity all over the world.
Industry: Grocery Store
What it was purchased for: Several giveaways were needed during breast cancer awareness month to give out in a stadium.
How was it distributed: These sunglasses were given to fans at the events by a sponsor booth handing them out inside the gate.
Result or ROI: The glasses always bring in a crowd and everyone loves them and wears them on the spot. This raised even more awareness for the cancer cause, the store and the store’s dedication to helping this cause.
What it was purchased for: A bank in a community of about 25,000 people wanted to do a product that would give them good exposure, and have some good shelf-life and be distributed in a very efficient way throughout the community.
How it was distributed: The bank had bought things in the past and found that “over-the-counter” distribution was slow and not very efficient. So the bank put their name on one arm of the glasses and the school name and mascot on the other. They met with the high school’s booster club, and since the club has a merchandise table at all the high school football games, the club could give these glasses to every attendee at the game. Of course the glasses would be in the school color. Since this was a large class school, the attendance at games was 4,000 – 5,000 people, with the students comprising at least 1,000 of the attendees.
Result or ROI: Bank loved the idea of providing the high school’s fans with a product they could wear, and the idea that over 2,000 people would be wearing an item that had the bank’s name on it. Distribution could be handled at one game.
Result was that the bank purchased the glasses and the booster club was all for doing a give-away that would draw people to their merchandise table. Everybody involved won! Fans got a free product that they could wear.
Booster club got a product to give away that would draw clients to their merchandise table. Bank got their name and goodwill out into the community at a single game.
Industry: Coffee Shop
What it was purchased for: Summer is a big opportunity for coffee chains to sell frozen drinks. Part of an employee reward during a promotion for a few new frozen drinks needed to include a giveaway.
How was it distributed: A prize pack of fun summer goods was given to every employee at every store that reached their sales goal during the promotion.
Result or ROI: The program increased employee participation in selling new drinks resulting in high sales for the targeted items. The order kept increasing as more and more stores reached their goal.
Use: A major internet search engine was looking for giveaways for various outdoor events.
How was it distributed: The company has several student ambassadors that take the sunglasses onto campuses for recruiting, and they also give them away at events such as career fairs, company picnics and trade shows
Result or ROI: It has had good results in two ways. One they have been a huge hit amongst the targeted demographic. They get a lot of attention and are in constant need of more. They spent well over $100,000 on them in 2011. The other result was beneficial for the client. They were such a success that some of the employees started buying them on the side for their own personal uses: weddings, birthday parties, kids swim teams, gold events, etc. This turned into even more business for them.