It’s Time: Take your Writing Instruments to the Next Level (Part 1)
For years writing instruments have been the top purchased and used promotional product. That hasn’t changed they are inexpensive, easy to give away and everyone uses them. But I want to give you a new way of thinking about writing instruments and what you should think about when purchasing.
First of all there are so many different types of writing instruments – not just pens. Step out of the box of just a plain pen.
- Permanent Markers
- Pens with Flashlights
- Pens with Rulers
- Pens with Levels
- Pens with Screwdrivers
There are literally thousands of different types of pens.
When you are looking at purchasing a pen to represent your business I often hear, “I just need a cheap pen”. Yes, we are all looking for the best value in the products we are purchasing but trust me, you don’t want a “cheap pen”. The definition of value is the regard that something is held to deserve; the importance, worth, or usefulness of something.
Remember when you hand out this pen it is representing your business. You want a pen you would use. You know “THE” pen that everyone in the office snags when you’re not looking. Because if it’s a pen you use it’s likely it’s a pen that the prospective clients you are giving the pen to will use it also. Which means staying top of mind of your clients and prospective clients.
Tip: Make sure to leave at least one pen every time you sign a receipt. This will give you more views of your company by everyone who uses the pen after you leave it.
Next: Take your writing instrument to the next level: What do I Imprint?
At Allegro, we help our clients gain and retain customers with promotional products, screen printed & embroidered apparel and printed media. For more information on branding or marketing your company, please contact Allegro Business Products at firstname.lastname@example.org or 678-880-8442.
To shop promotional products, click here.
Promotional Products make an positive impact when branding and marketing your business. How many businesses do you remember because you have a pen or a magnet on your refrigerator or even a shirt? Promotional Products are the only mode of advertising that your clients can actually see, touch, taste, smell and hear. Think about that for a minute.
If you aren’t using promotional products to brand and market your business you are missing out on important connections that could be made. Don’t have a marketing plan with regards to promotional products? Call or email us, we are experts and can fit the right product for your application.
This is a great catalog showing some of the items we can help you market your business with all under $1.00. Contact Allegro at email@example.com or 678-880-8442 for more information.
Promotional Products work in the office. A person spends 8-10 hours a day at their desk. This is PRIME real estate to advertise your company. If you aren’t purchasing and giving away promotional products for the office, let us help you develop a plan to have your company hang out in this prime real estate area.
Branding Part 2
So you’ve done the work of figuring out who you are and what you do from Branding Part 1.
Hint – Who you are and What you do i.e. your brand environment (ALL elements need to support brand promise): logo, facilities, leadership, administration, staff, websites, printed media, slogans, etc.
Now we want to deal with the How
How do you want to be seen by your clients? Make sure you write this down.
Now that you know the How, pick 3 strategy’s that you are going to use get your company to be seen by your clients the way you want.
- Promotional Products
- Printed Media
- Product Packaging
- Social Media
The next step is how are you going to motivate your clients to purchase?
- Quality Product
- Is it cost (notice this is last on the list)
It could be all of these – this is the psychology of getting your client to purchase from you. You need to know what your clients want. Remember the company example I gave you in part 1? That company is a master at branding they know what their clients/patrons want – they keep coming back time and time again.
Make your message simple and have character when you are dealing with branding and products.
Here’s an example case study: You want to start an employee health initiative at your business. So you create a program where employees can earn gifts by working out x times a week, or losing x amount of weight. Your creating a simple message – We value our employees which also shows your character then your going to help motivate them to be healthy.
There are many ways to brand your business. We are here to help you brand your business. So give us a call or shoot us an email and we will help you develop your brand, gain and retain clients and have happy long-term employees.
Is your company facing an identity crisis? Most business owners don’t know how to brand their company. We’re here to help.
Here’s the a couple questions you need to know the answer to in order to effectively brand your company:
- What do you do?
- Who are you?
Break it down and write as many bullet points as you can.
I love it when I am meeting new people and I introduce myself and company and they say oh I’ve heard of Allegro Business Products. What do you do – I help my clients gain and retain customers. Powerful huh?
Now that you have a list of who you are and what you do, you are ready to Brand Your Business. These are our goals to building your brand.
- Be Smart
- Be Strategic
- Tell a Story
- Make sure your Brand is in alignment with what your customers want
How are you going to make a client think of your business when they need to make a purchase?
- Identify – tell a story
- Differentiate – be strategic
- Build Value – be smart
So what is a Brand? It has purpose, it’s always changing, never wavering (or character) and helps buyers make quick decisions.
Think of a successful company that has a great brand a great purpose and helps their patrons make quick decisions………
Branding is POWERFUL!!
Part 1 of 4
Branding and marketing your business in today’s technology and fast paced world just got a lot easier!! The applications are endless – Companies, Boosters, Fundraising, Employee Reward, Golf Tournament. Contact us today and let us give you more information and a free demo – many different umbrella styles and many different budgets available.
- Year long continuous marketing to your clients (and it’s not a calendar)
- A “useful” product
- A friendly reminder for your client to remember to take their umbrella with them
- Innovative and new
- Technology Based
Contact Allegro Business Products at firstname.lastname@example.org or 678-880-8442 for more information.