Product Spotlight
Travel Charger For On-The-Go
Full Color Belts. Adding style to your brand!
The Power of Bags
A recent national study gauged the effectiveness of promotional products versus other advertising media. The study surveyed end buyers to identify how promotional products motivate, influence and impact recipients. These findings were used to formulate the cost per impression of a promotional product over more traditional media, like prime time television, national magazines and newspapers. The study confirmed that printed bags are a highly effective advertising vehicle, offering some clear benefits:
Very Impressionable: Bags made the highest number of marketing “impressions” over their lifespan, nearly 6,000 total impressions, more than any other promotional product. In addition, this was nearly twice the number for writing instruments, or caps, and nearly 3 times the number of impressions made by shirts.
Staying Power: Even more remarkable, bags were kept a long time, more than 7 months.
User-Friendly: 83% said their reason for keeping a bag was because it was considered “useful”. The second most cited reason was its “attractiveness”.
Total Recall: 85% of recipients said they could clearly identify the advertiser who gave them the bag and said they now had a “more favorable” impression of the advertiser. Best of all, almost half reported a greater likelihood of doing business with the advertiser after receiving the bag!
Highly Cost Effective: the over “cost per impression” for promotional products averages on 6/10th of a cent. That’s less expensive than traditional media such as prime time TV (2.4 cents), national magazines (1.8 cents) or newspapers (9/10th of a cent).
All of this points to something we’ve known all along: that bags are functional, mobile and valuable – making them extremely effective marketing and branding vehicles. Companies who use bags to promote their business get a better return on their advertising investment and great exposure and impact for their message.
For more information on branding or marketing your company with promotional products, screen printed & embroidered apparel & printed media, please contact Allegro Business Products at sales@allegrobusinessproducts.com or 678-880-8442.
To shop promotional products, click here.
Independence Day Promotional Gift Collection
Bike To Work Week with Branded Bike Safety Items
Writing Instruments Catalog
All your writing instrument needs with your logo or motto. Stylus, gel, recycled, flashlight, plastic, executive, and much more. Click on picture to view flip catalog.
For more information on branding or marketing your company with promotional products, screen printed & embroidered apparel & printed media, please contact Allegro Business Products at sales@allegrobusinessproducts.com or 678-880-8442.
To shop promotional products, click here.
Challenge Coins
Challenge Coins, it’s ALL in the details. Whether to capture your unit or departments identity, recognize achievement, improve safety or create incentive, Allegro creates a challenge coin everyone will be proud to carry. It also makes a great commemorative piece.
What is a Challenge Coin?
It started out that challenge coins were primarily used by US soldiers. Commanding officers gave the coins to their soldiers as a way of showing recognition for a job well done. The soldiers were advised to keep their coin on them at all times – especially in the bar or tavern. If you were challenged by another soldier to present your coin while in the bar and you happened to not have your coin with you, you would be forced to buy that soldier a drink. Hence the challenge coin was born. Today, the term “challenge coin” is used very loosely and often just refers to a double sided coin. Companies, government agencies, fire departments, police departments and schools will order what they consider challenge coins. And of course, the military orders the majority of the challenge coins still.
It’s all in the details available.
At Allegro, we help our clients gain and retain customers with promotional products, screen printed & embroidered apparel and printed media. For more information on branding or marketing your company, please contact Allegro Business Products at sales@allegrobusinessproducts.com or 678-880-8442.
To shop promotional products, click here.
Next Level: Writing Instruments
It’s Time: Take your Writing Instruments to the Next Level (Part 1)
For years writing instruments have been the top purchased and used promotional product. That hasn’t changed they are inexpensive, easy to give away and everyone uses them. But I want to give you a new way of thinking about writing instruments and what you should think about when purchasing.
First of all there are so many different types of writing instruments – not just pens. Step out of the box of just a plain pen.
- Pens
- Stylus
- Pencils
- Highlighters
- Permanent Markers
- Markers
- Pens with Flashlights
- Pens with Rulers
- Pens with Levels
- Pens with Screwdrivers
There are literally thousands of different types of pens.
When you are looking at purchasing a pen to represent your business I often hear, “I just need a cheap pen”. Yes, we are all looking for the best value in the products we are purchasing but trust me, you don’t want a “cheap pen”. The definition of value is the regard that something is held to deserve; the importance, worth, or usefulness of something.
Remember when you hand out this pen it is representing your business. You want a pen you would use. You know “THE” pen that everyone in the office snags when you’re not looking. Because if it’s a pen you use it’s likely it’s a pen that the prospective clients you are giving the pen to will use it also. Which means staying top of mind of your clients and prospective clients.
Tip: Make sure to leave at least one pen every time you sign a receipt. This will give you more views of your company by everyone who uses the pen after you leave it.
Allegro G-2
Next: Take your writing instrument to the next level: What do I Imprint?
At Allegro, we help our clients gain and retain customers with promotional products, screen printed & embroidered apparel and printed media. For more information on branding or marketing your company, please contact Allegro Business Products at sales@allegrobusinessproducts.com or 678-880-8442.
To shop promotional products, click here.
Are you Continuing to Reach your Clients with Promotional Products? Automotive Products
Automotive Products – Part 4 of 4
Last in our series – Automotive Products – so you’re not using auto products to market/brand your business. You think why should I, I don’t sell auto services, automobiles, auto tools (you get the picture) – here’s why.
Most of America commutes every work day to and from work. Sometimes over an hour in their car. You want your company to stay top of mind so whether you do or don’t sell auto services giving away automotive products just make sense – if you want to gain and retain clients. In addition to giving a useful product, giving away the right product can make that client or prospective client a rolling billboard for you all across town.
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- Car Wash Kit
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- Keychain Hand Sanitizer
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- Fuzzy Travel Pillow
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- Tow Cover
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- Insulated Grocery Bag
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- Grocery Bag
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- Vent Aromatic
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- Key Chain
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- Trunk Organizer
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- Sticker/Magnet
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- Tire Gauge
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- Key Chain Flash Light
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- Travel Mug
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- Emergency Kit
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- Car Coasters
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- Phone Holder
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- Breakout Tool
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- Magnet
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- Parking Decal
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- USB Charger
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- Sunglass Holder
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- Wet Wipe Container
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- Ice Scraper
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- Umbrella
For more information on branding or marketing your company with promotional products, screen printed & embroidered apparel & printed media, please contact Allegro Business Products at sales@allegrobusinessproducts.com or 678-880-8442.
