Business cards are a valuable marketing piece for you and your business. It’s the first glance a person has to make a decision about you and your business. This is why it amazes me that so many people go cheap on their business cards. So we’re going to give you some tips for designing, purchasing and using your business card.
What makes a good business card? The Design & Printing!
- Make sure it’s legible.
- I’ve had new clients come to me and say I’m looking for a new design because, I hate my business card – the text is so small and can’t be read. I don’t want to have to squint to see the information and neither does anyone else. So make sure you can read all the information.
- Make sure it is clear and concise.
- No messy business cards allowed.
- Include, if it’s not apparent, what services and or products you provide.
- Likely, you’ll give your business card to someone, they will store it until they need to contact you or need something your business offers. At which time they will go back through their card storage system and look for your information. If they are looking for someone else’s card seeing yours and what you do keeps you top of mind even for that split second they are sifting through cards.
- Use both sides of your card.
- You lose valuable real estate by not using both sides of your card.
- What you print your business card on matters.
- Use a heavy card stock. It’s one of the first things I notice about a business card. Or think outside the box to a magnet or plastic card. Use a different orientation.
- Use Color
- With advancement of digital printing techniques you do not need a boring 1 or 2 color card. Put a picture on your background – pictures tell 1,000 words.
- Include Social Media Icons
- Peoples want to get social with you but don’t want to spend the time hunting for you. Include what social media you are on so they can quickly go to Facebook or LinkedIn and quickly look you up.
Contact Allegro for more information and a free business card design at firstname.lastname@example.org or 678-880-8442